The adventure starts here.

Wild On The Fly is a premiere fly fishing travel service. Our expertise and passion comes from traveling the planet in search of wild fish on the fly! Our expert staff originates from two legendary fly shops, Bob Marriott's Fly Fishing Store in Fullerton, CA and Kiene's American Fly Fishing Co. in Sacramento, CA, we are built on the foundations of adventure and fly fishing. Whatever species you are looking for - we book the best fly fishing travel destinations in the world.

We love what we do

All our travel advisors have invaluable passion and experience.

“Wild-On-The-Fly is a premiere fly fishing travel service. Our travel staff from the legendary fly shop, Bob Marriott’s Fly Fishing Store in Fullerton, CA, and Dan Shepherd from Montana, has over 80 years of combined travel service to fly fishers like you. It doesn’t cost you any more to book with us than directly with the destinations. Our advice and counsel is free. Give us a call or email us. We love to talk fishing. ”


Meet the Owner


Kevin Bell is the owner of Wild on the Fly and Bob Marriott’s Flyfishing Store. He was the general manager at Marriott’s from 1999-2020 and has worked at Marriott’s for nearly 30 years altogether. With an FFF casting certification and over 25 years of experience teaching fly fishing, he still enjoys introducing newcomers to the sport that has been his livelihood and passion for three decades.

As a young teen, Kevin first began fly fishing in the waters surrounding the eastern sierra. Summers spent chasing after trout throughout Wyoming, Idaho and Montana fueled his fly fishing obsession. An avid adventurer, he has been able to travel to some of the world’s greatest destinations during his tenure with Bob Marriott’s. He loves to travel the world exploring different cultures and chasing all things that swim.

He has a degree in commercial photography from Orange Coast College and enjoys photographing the beautiful places fly fishing leads him to. Kevin and his wife and have 3 grown children and reside in nearby Tustin, CA.



Daniel brings a new level of excitement and expertise to our expanding fresh and saltwater fishing opportunities around the globe. He is an avid fly fisherman and backcountry pilot. A world traveler, Daniel is a recipient of the prestigious humanitarian of the year award from Second Harvest Food Bank. Recently retired from his law practice, Daniel is devoted to fishing and adventure travel to the best and most unique places on the planet. When you are ready for your next bucket list fishing adventure with Wild on the Fly give Daniel a call. He is here to help you in the selection of your next destination and unforgettable fishing experience.



Meet Meagan, our newest Travel Coordinator with Wild on The Fly. Born and raised in SoCal, Meagan grew up conventional fishing the Owens River and all over the beautiful Eastern Sierras. It wasn’t until a few years ago when she picked up a fly rod, and from then on, she was hooked! Meagan’s professional experience ranges from attending the Fashion Institute of Design and Merchandising and working as an online merchandiser to a Restaurant Service Trainer and then an In-Home Health Aide for Seniors. Her strong points and why she is an excellent addition to the team is her great customer service and positive energy. She loves helping people and building connections with our clients. She is also gearing up a women’s only club here at Bob Marriott’s to promote, encourage and bond with women in the fly fishing world. Meagan has two children, and their weekends are spent hiking, fishing the local lakes and ponds, and taking their boat out. Meagan is looking forward to traveling and helping you get to your dream fly fishing destination.



Growing up spin fishing the streams of Northern Utah Steve was always "Haunted by Waters". While sitting in the waiting room of a doctors office when he was 14 he read an article in Field and Stream about fly fishing. The article gave birth to a powerful passion that still exists today.

In 2001 he entered the fly fishing industry when he and childhood friend Dan Shepherd purchased The Grizzly Hackle Fly Shop in Missoula, Montana. Soon after that he had an opportunity to enter the lodging business and purchased Rainbow River Lodge in Iliamna, Alaska. He has since created a sister lodge nearby, Iliamna River Lodge. Both lodges are among the top operations in all of Alaska.

In 2013 he purchased Bob Marriott's Fly Fishing Store in Fullerton, California and Kiene's Fly Shop in Sacramento, California and recently merged Kiene's with Gary Eblen's American Fly Fishing Co. to create Kiene's American Fly Fishing, Co. Steve's real passion still has been exploring the world with a fly rod in his hand. The beautiful places and people you meet while doing this are so amazing and is something he wants to help as many people as possible enjoy.

Steve and Dan did a two season show on the Outdoor Channel named "Grizzly Hackle's Wild on the Fly". Now they have turned that brand into a fly fishing adventure travel company and want to invite all to go "Wild on the Fly"!



Dan has been traveling the world for the last 16 years gaining valuable travel experience in adventure fly fishing. Dan, along with Wild On The Fly Owner, Steve Jensen, has been to exotic locations in search of a variety of species and making important travel contacts.

He has been fly fishing since the early 70’s, has rowed a drift boat since 1988 and loves to guide. Dan has lived and fished in Utah, Idaho and Montana. He has not only fished the western U.S. for trout, but has chased trout in South America, Russia, Alaska, Slovenia and Bosnia.

Dan has also become addicted to saltwater fly fishing and has hosted trips to fish in Mexico, Belize, the Bahamas, Christmas Island, Bikini Atoll in the Marshall Islands, and recently Cuba! He is always looking for new and wild locations to fish.

Dan enjoys sharing these experiences through film and powerpoint presentations, and is always willing to talk fishing!



Bob Marriott was born and raised in Southern California. Since 1979 the Bob Marriott’s Flyfishing Store has established itself as the premier fly fishing store in not only Southern California, but also the world! With over 7000 sq. ft. of retail space, a travel center, and thousands of products devoted to the fly fishing enthusiast. During the early history of the shop Bob was also fortunate enough to be able to run the exploratory adventures to many new and exciting fly fishing locations in the world, and then be able to share them with so many of our fellow angling enthusiast. He still travels to many of those places to this day. Bob’s favorite fish to catch is “anything that bends a rod”. There are not many fish left on Bob’s bucket list that he hasn’t already caught. Bob is still at the shop five days a week!